What is Backlink? Advantages of back links in SEO

Last Updated on
June 17th, 2020


Last updated on : June 17th, 2020 by R Yadav

What is Backlink? Advantages of backlinks in SEO, types of backlink, working of back link -

Introduction: A "backlink" is one of the most commonly used words in the world of search engine optimization (SEO). Many bloggers who newly started a website/ blog often have a tough time understanding what the term "backlink" means.

In this post, I hope to offer you an understanding of what backlinks are, why they are essential to SEO, and why they are important to your website’s success. You will also learn how to analyze your competitors' backlinks and how to acquire them for your site.

What is a backlink (back link)?

Backlinks are links created when one website links to another webpage or website. Backlinks are also called "incoming links" or "inbound links." Backlinks are very important for Search Engine Optimization (SEO).

What is Backlinks? Advantages of back links in SEO

What are Backlinks? Advantages of back links in SEO

Why are backlinks important?

Backlinks are especially valuable for SEO because they represent a "vote of confidence" from one site to another.

In principle, backlinks to your website are a signal to search engines to respond to the user’s intent for information and content. If many sites link to the same website or website, search engines may infer that it is worth linking the content and, therefore, it is also worth appearing in Search Engine Results Pages (SERP). Therefore, obtaining these backlinks can have a positive effect on the ranking position of a site or on search visibility.

What is Backlink? Advantages of back links in SEO

What is Backlink? Advantages of back links in SEO

What are the different types of links and Backlinks?

Types of BackLinks:

Link Juice: When a web page links to any of your articles or the home page of your website, pass "link juice". This juice link helps with the classification of the article and also improves the authority of the domain. As a blogger, you can stop streaming links using a no-follow tag.

Linking root domains: refers to the number of backlinks that enter your website from a single domain. Even if a website has been linked to your website ten times, it will only be considered as a linked root domain.

Low-quality links: Low-quality links are links that come from harvested sites, automated sites, spam sites or even pornographic sites. Such links do much more harm than good. This is one reason why you should be careful when buying backlinks.

Internal links: links that go from one page to another within the same domain are called internal links. The process itself is known as an internal link or interconnection.

Anchor text: The text used for hyperlinks is called anchor text. Anchor text backlinks work great when you try to rank particular keywords.

Back links: There are two basic types of backlinks i.e No-Follow link and Do-Follow link.  And one is more valuable than the other, find below.

No-Follow backlink: When a website links to another website, but the link has a non-tracking tag, that link does not pass the link juice. Untracked links are not useful with regard to the ranking of a page since they contribute nothing. In general, a webmaster uses the no-follow tag when linking to an unreliable site.

No-followed HTML Code:<a href="https://ahrefs.com" rel="nofollow">blue text</a>

Do-Follow link: By default, all links you add to a blog post are do-follow links and these transmit juice.  This kind of backlink can help improve your search engine rankings.

Followed HTML Code:<a href="https://ahrefs.com">blue text</a>

How do actually backlinks (back link) work?

Backlinks play a key role in search engine optimization, ranking and your overall strategy to grow your website.

The easiest way to think about backlinks would be as chats between relevant websites.

e.g., Tom is a blogger and writes a very valuable article on sports food nutrition.

Another blogger, Samantha, links to John's article when he shares his perspective. As he writes on the subject on his well-known online magazine site, this creates a backlink to Tom's publication.

Because the online magazine is popular, many other sites will link to your article. This increases the authority of the online magazine, and Tom’s article also receives a valuable backlink from a reputable site. It is basically a win-win situation for both of the above sites or articles.

How to make quality good backlinks?

  1. Creating backlinks to your site takes time and effort. Here are 7 simple ways you can start building quality backlinks for your website.
  2. Create list posts, "how-to" posts, "why" posts, infographics, or posts with embedded videos. These formats generally get more backlinks than standard publications.
  3. Interview influential people in your industry and send them a link, they will definitely link you to your site.
  4. Write the latest publications of the guide. These are very long publications that contain several thousand words and cover all angles of the subject.
  5. Add links to your site in your social media profiles.
  6. Do a Google search for a publication that is already well classified and then improve and expand it.
  7. Write guest posts on other blogs and websites.
  8. Get in touch with influential people in your niche market or industry and tell them about an article on your site that you may want to link to.

You can also start doing a competitive investigation of backlinks. To do this, you will need to see the backlinks of your competitors that are well ranked.

What are the Advantages of backlinking in SEO:

Before talking about the advantages of backlinks, you should know that much has changed with respect to backlinks in recent years. Earning backlinks is an essential component of off-site SEO.

What is Backlink? Advantages of back links in SEO

What is Backlink? Advantages of back links in SEO

There was a time when even low-quality links helped to rank a site. But since Google launched its Penguin algorithm, the whole backlinking landscape has changed.

It is important to have quality site backlinks, and those backlinks must be contextual. If, for example, you have a site about fish and are creating links from other specialized sites about monkeys, these links will be useless. Your goal should be to obtain links from authorized and relevant sites.

Advantages of creating backlinks to your site:

  1. Improves the organic classification:

Backlinks boost and improve search engine ranking. If your content gets links from other sites, that content will certainly start to take a higher place in search results. If not, one should be proactive and build them.

Your goal should be to create links to individual publications/pages along with those that lead to your home page.

  1. Faster indexing:

Search engine robots discover new web pages following the back links of existing web pages. Only when they have found your site, can they track it effectively.

It will be harder for search engine robots to find your site if it has no backlinks. Especially for a new website, it is important to get backlinks, as they help you discover and index your site more quickly.

  1. Reference Traffic:

One of the main benefits of backlinks is that they help get referral traffic. Basically, a person who is reading a publication can click on the links in the publication to get more information on the subject in question.

Since people click on the links voluntarily, they are generally more specific and less likely to leave the page quickly (i.e. a low bounce rate).

Usually, referral traffic is targeted and has a low bounce rate.


we hope that the above article helps readers to understand the basics of backlinking in off-page SEO, and why you should start working to get backlinks for your blog. Are you currently working to get backlinks for your blog? Tell us about your experiences in the comments section below or mail us.

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