Last updated on : December 15th, 2022 by R Yadav
You need a product that will solve one of your problems - your old phone breaks down, so you are looking for a new one, you are looking for quality and cheap sports equipment, a new laptop, boots for the winter, a cosmetic product that will solve your skin problem, cheap and high-quality material because you are renovating the apartment, etc.
What are you doing? One option is for sure - you go to Google, type in keywords, and see what that search brings you.
In all of this, we are sure that hardly anyone looks at more than the first 4-5 results found, and sometimes not even that many because mostly the first two are crucial.
Why are we looking at the first two, possibly three? If we don't take as a possible option the fact that we want to find what suits us as quickly as possible, so we don't have much patience to look at everything, we assume that those that appeared first in the search are the most relevant, the most popular, and therefore somehow verified, they simply instill security.
Well, it's not just a matter of our assumption, it's one of the criteria to be the first in the search.
The keyword for you is SEO optimization! You must have heard about it, but do you know what it is?
In short, this is exactly what we stated above - to be the first in the search.
SEO optimization includes a series of processes that organically position your site high on the search list, give you relevance, ensure a large visit, i.e. traffic on the site itself, and even in the end, we come to product sales.
Well, exactly what we mentioned above, why do you choose to trust the first, second, and say third results in the search? Because of relevance.
This is further confirmed by the above definition, which refers to the fact that you achieve all this organically.
First of all, it is important to be relevant to the product and/or services you offer. It has nothing to do with whether you are just starting or your business has been running for 20 years, if you offer a solution to the challenges and problems of your target group, that is the most important thing. And not only does your product do that, but you also remain consistent, honest, and trustworthy through communication with clients, instilling trust first and foremost through communication through the website.
Today, a website is both an identity card and a business card and everything that you are, that is, your business. Therefore, the site must be:
If it takes a long time for a user to open a page on your site, you have just lost a user. Make sure your site is fast because many people today don't have the patience to wait even 5 seconds, you probably don't like waiting for yourself and it annoys you when pages take a long time to open, so don't let that stop you.
A complicated, incomplete, and unclear site can also turn the user away. Don't let your site be an enigma to your users because you've built a wall between you and them, that is, between them and your products. A user-friendly site is good for them as well as for you. Fast opening pages and easy navigation mean that they will stay on your site for longer, and you can extend and take advantage of this by placing posts and pages on the site so that you can practically guide them around the site as you see fit and where you want, linking one page to another.
Why, of all things, is the video highlighted here compared to other content? Well, very simply, texts, photos, statistics, forms, surveys - all this is necessary to have on the site and in most cases. However, why has video become a must-have that affects your ranking or SEO?
Very simply, statistics for the year 2022 show the following: as many as 88% of people say that they've been convinced to buy a product or service by watching a brand's video.
Therefore, video is content that may be the turning point for making a decision, which is why the video must be found on your site. In addition, the video is something that will also keep them on the site longer, especially when after watching the video they continue to search for other options, for example, the payment method, delivery, warranty, complaints, etc...
Also, in the year 2022, 93% of marketers say video has helped them increase brand awareness, which also contributes to your relevance and instills trust in your customers, and therefore affects SEO optimization.
Also, do not forget that the research showed that 88% of people would like to see more videos from brands in 2022. (An increase of 3% from last year). How much growth in video demand do you think we can expect in 2023?