What is SEO and How It Works? Effective SEO Strategy for 2020
One of the most regular questions we receive from our viewers here is: what is SEO and how does it work? For companies that are just starting to build their website or are going through a website redesign, search engine optimization or SEO can be a bit intimidating.
With a little SEO knowledge under your belt, you may be on your way to improving your brand’s search engine ranking in no time.
Next, we will provide an answer to the million-dollar question: what is SEO and how does it work? We will also cover some of the basics of SEO so you can better understand how SEO affects your business and what you must do to be in good shape.
What is SEO?
SEO means Search Engine Optimization, which is the unpaid practice of increasing quantity and quality of traffic from “free,” “organic,” “editorial” or “natural” to your website through organic search engine results.
SEO full form: Search Engine Optimization
In other words, SEO involves making certain changes in the design and content of your website that make your site more attractive to a search engine. It does so in the hope that the search engine will display your website as a superior result on the search engine results page.
To understand the true meaning of SEO, let’s analyze that definition and look at the parts:
Quantity traffic: Traffic generated by the right people clicking through from those search engine results pages (SERPs), more traffic is better.
Quality traffic: You can attract all the visitors in the world. Instead, you want to attract visitors who are really interested in the products you offer. Chances of retaining visitors is more.
Organic results: Organic traffic is any traffic that you don’t have to pay and chances of increasing traffic is more if you are getting organic traffic.
Although search engine optimization can be quite complex when it comes to all the different factors that affect your ranking, the basic process is not so difficult to understand.
Search engines tend to provide the best service for their users. This means delivering results on search engine pages that are not only high quality but also relevant to what the search engine is looking for.
Have you heard of Maslow’s hierarchy of needs? It is a theory of psychology that prioritizes the most fundamental human needs (such as air, water and physical security) over the most advanced needs (such as esteem and social belonging). The theory is that you cannot reach the needs at the top without making sure that the most fundamental needs are met first. Love doesn’t matter if you don’t have food.
We have affectionately called it “the hierarchy of Mozlow’s SEO needs.“
As you can see, the basis of good SEO begins with ensuring the accessibility of tracking and progresses from there.
One can follow these seven steps for successful SEO:
- Keyword optimized to attract search engines and engines.
- A great user experience that includes fast lading speed and attractive user experience.
- Tracking accessibility so engines can read your website.
- Attractive content that responds to the search engine query.
- Content worth sharing that gains links, quotes, and amplification.
- Title, URL, and description to obtain a high CTR in the rankings.
- Scheme fragment / marking to stand out in SERPs.
Effective SEO Strategy for 2020
Have you come up with an SEO strategy suitable for 2020?
You need to have all the latest and most up-to-date news in the SEO world so you can make an informed decision when you are looking to develop your SEO strategy.
Here, in this article, a detailed image is presented about the latest trends in the SEO world that has developed only after considering thousands of sites, orders and case studies. The SEO strategy presented here has already generated several million dollars in online business.
The SEO strategy for new websites
Before you start creating backlinks for your website:
If the ranking of your website has previously fallen, then you need to use the Webmaster Tools and / or analysis to verify and see if you have any penalties. Check out the definitive Google History Guide and compare dates and explore case studies relevant to recovering fines for Panda or Penguin. You can follow the instructions presented on these portals and start a new site for your business.
Since keyword research is the most vital aspect of an SEO strategy, you must invest your resources well to get the best results.
Except for keyword research, you should think about using an SEO tool that will help you track your keyword rank once you start with your campaign. Linkio is a keyword rank tracker that provides you daily ranking updates, monitor your positions on the search engines, and suggest you fix in your off-page activities in order to gain more visibility and traffic.
Improve site optimization:
Avoid penalties for excess optimization and rank for more relevant keywords using synonyms and getting the best SEO on the page. You can also choose to re-optimize old blog posts and get maximum value from your existing assets.
Avoid these two critical SEO errors:
Anchor text relationships:
One of the biggest SEO problems we see quite frequently is the excessive optimization of anchor text. Instead of worrying about the proportions of anchor text, you should make the most effective use of brand signals and bare URLs. Get as many natural links as possible, use only a handful of exact match anchors. It must have at least 95% of the bare brand and / or URL signals and only% or less of the exact match anchor texts. Google will not penalize you for having a wide range of links on your website. Patience – wait for the best results:
Another problem we often see is that people often stop optimizing their site or abandon the process of creating links, since they do not see immediate results. The thing to remember in these cases is that Google often takes time to evaluate the SEO aspects of a site. Therefore, you can expect a boost after approximately 8 to 14 days from the creation of powerful links. However, depending on bounce rates and / or clicks, a site can jump and move for months. Alternatively, the site could maintain the same ranking.
The best ranking websites often continue with their ongoing link campaigns, even at times when they really are overwhelming..
Start with the brand or diversity:
Since sites that are too optimized are often negatively affected, it is important that diversity be practiced when it comes to creating links. Use only natural anchor text and not any commercial anchor or exact match anchor.
This can be done in 2 different ways:
Social profiles SEO: Create your company’s profile pages on various social networking sites such as FaceBook, Twitter and Google+. While creating content on your website, post it on social media profiles to keep social accounts active and natural links flowing.
Press releases SEO : create at least one unique press release for each site. Be sure to use only bare links and then not follow them. This will give you an excellent diversity of authority sites. This will provide you with a good amount of desirable diversity without tracking that will help you build a large number of subsequent tracking links.
Get diversity links in content
Links in content can help implement additional diversified properties for your content. You can use the web 2.0 type properties and implement a combination of natural, brand and low competition keywords and long tail variations.
Go to high power links: Once you have come up with a substantial base, you can start adding high powered quality links with exact match or close match anchors. You should never repeat same anchor twice, and simply change it to something different every time. Try guest posts on authority blogs to achieve this goal.
Building links in progress: Continue adding those links on a regular basis and, at the same time, change your anchors each time with different variations and long tails.
Add more content:
Once you have created a series of links, your website will have the sorting power it requires. You can improve these results by creating more high quality content. You will already have an extensive list of relevant keywords from the keyword research you performed earlier. You can build content focused on such keywords and continue adding internal links to the content. The content developed in this way will help your customers with their queries and problems and make them interested in what you have to offer.
SEO strategy for local websites
For local sites, you should follow everything that has been discussed for an organic site and then follow these additional steps:
Set up a Google Local or Google My Business page:
It’s important that you correctly configure your site’s Google Local page so that you can easily sort into 3 packages.
When it comes to local SEO, be sure to conduct a local appointment audit before doing anything. It will inform you about the missing appointments. You can then clean and correct local appointments if you think they are necessary.
Get local quotes and links that your best competitors use on industry sites and directories. Be sure to continue building these while you have completely crushed your competitors.