15 Instagram Post Ideas You Need to Try in 2021

Last Updated on
October 18th, 2021


Last updated on : October 18th, 2021 by R Yadav

With over 1 billion monthly users, Instagram is one of the most widely used social networking sites. For companies and marketers, this is a huge chance to engage with potential consumers.

Instead of being a simple social networking platform, it's now a location where consumers can discover new goods, interact with their favorite businesses, and buy.

However, the platform is crowded, making it impossible to distinguish oneself. Here are some great Instagram post ideas to help you succeed on the platform, so have a look! In 2021, here are 15 excellent Instagram post ideas for you to use.

15 Innovative Post Ideas for 2021

1. How-to Content

You can use this kind of material virtually everywhere since it is so effective. If you want to instruct your readers on how to utilize your goods, write an article of this kind. Additionally, it may be about finding new and creative methods to put your goods to use

Recipes are a good example for the food and beverage industry. If you're in the cosmetics business, these might be product instructions.

Essentially, "how-to" information can be found by most companies and is of interest to their target audience. This not only increases the number of people who see and interact with your article but also positions you as an industry authority.

2. Sneak Peek Videos

In order to generate interest in future product releases or events, utilize postings like these. Without giving away too many details, you may display a photograph of a new product. In addition, you may enlist the help of your audience by posing a question.

This will increase the number of people who see your post, a win-win situation for everyone involved. For a brand event, you may utilize this to get more people interested by giving a preview of what's coming up in advance.

Moreover, you can brand your Instagram videos using a video editing solution and include logos and other branded media elements in your post.

3. High-Quality Images

With Instagram, it doesn't matter how many clever tricks you use; photos will always be important, no matter how many clever tricks you use. People are more likely to check out your material if your images are attractive and of high quality.

Unlike other postings on a user's feed, this one stands out and instantly grabs attention. Posts like this are especially beneficial to companies in the creative industries, such as travel, design, home décor, and fashion.

4. Quizzes for Your Followers

You might quiz your audience in the same way you'd ask a question. You may use a quiz to generate more interesting material by using one of many quiz design strategies.

You may use a feed post to elicit responses from your audience by posing a series of questions on a certain subject. This is a fun exercise for your fans, and the additional comments you get as a result of it help your article get more interaction.

5. Share Content From Other Users

There are many Instagram profiles that just repost other people's work. Reposting material has two purposes: it provides new content for the one doing the reposting, and it assists the person doing the reposting.

When you acknowledge the original creator of the material, it helps them get additional free exposure. Reposting someone else's work requires permission from the original creator, so be sure to acknowledge them when you do so.

6. Behind the Scene Videos

When it comes to establishing trust with your audience, Instagram feed and story posts play a huge role behind the scenes. In particular, for Instagram companies, this helps establish credibility.

It demonstrates to your customers that your company is run by a genuine person, and it gives your company a personality. Small companies may benefit from this personality trait that many big corporations lack.

7. Product Display Videos

There are many individuals who use Instagram to learn about new goods and even to make purchases via the app. As a result, Instagram is no longer simply a social media tool for sharing photos and videos.

For this reason, a growing number of companies are turning to it as a means of displaying their goods, generating leads, and boosting revenue. Additionally, you may link visitors to your website to purchase the goods by using the Shoppable Posts function.

8. Illustrative Content

For the most part, illustrations consist of pictures that depict and convey ideas well. Compared to other kinds of pictures on a user's feed, they are visually appealing and catch the eye right away.

Nearly everyone feels the urge to read the text that appears on artwork while looking at it. These Instagram post ideas are great for capturing the attention of your readers and keeping them interested.

These drawings must, of course, relate to your brand or specialty for them to be useful to your customers or clients. Creating an illustration may help demonstrate how to utilize your goods. It is possible to illustrate any kind of "how-to" information.

9. Audience Polls

As you may be aware, soliciting feedback from your audience may be a simple and effective method of gaining their attention. All of us like exchanging ideas and opinions on topics that we find interesting, right?

Aside from photos and videos, polls may also be used to engage your audience and collect feedback. Of course, you have complete freedom to ponder whatever question you like to your audience.

10. Post Memes

To assist you in engaging your audience more effectively, utilize memes. Memes are amusing and engaging. Use them if you want your brand to be seen as lighthearted and entertaining by your audience.

Your brand voice and tone are established by frequent memes and other funny material in your postings. To maintain a unified brand voice and image, several companies include comedy throughout their material.

11. Contests & Giveaways

With contests and giveaways, your follower count will grow quickly, and your post will get a lot of interaction. For the most part, brands make it difficult to enter a contest by placing restrictions on who may enter and what they can win.

Use the comment section as a way to solicit participation from your audience. In other words, a single post increases your number of followers while also generating a lot of discussions.

12. Tips & Tricks

You may use this kind of content to show your consumers how to utilize your goods in new and creative ways. Showing your goods in use is one thing, but coming up with innovative methods to utilize them is quite another.

Many Instagram accounts only share DIY projects and has racked up a sizable following as a result of doing so. This kind of article isn't only for DIY sites; anybody may use it to engage their audience.

13. Motivational Quotes

On Instagram, quotes are particularly effective. To begin with, they have a strong sense of intrigue. Second, pictures of quotations often go viral. Content like this is successful for a variety of reasons. The most important one is that we are all fans of inspirational quotations.

These quotations, which are often funny and relevant, serve as a source of encouragement for those who need them. The greatest thing is that Instagram allows you to post many kinds of inspirational quotations.

14. User-Generated Content

When it comes to UGC, consumers' material that is made accessible to the brand's other fans is known as user-generated content (or simply UGC). Brands often use user-generated content (UGC) in the form of reviews, testimonials, and case studies on their website.

However, there are many ways to share user-generated content (UGC) on social media. Instagram, on the other hand, offers an almost limitless number of possibilities.

15. Podcast Episodes

Every time you post an episode of your podcast, you have the option to interact with your audience on Instagram.

However, when it comes to marketing podcasts, I agree that the social network is not the first thing that comes to mind.

After all, Instagram is a visual platform, while podcasts are audio-only. Having said that, there are many methods for you to spread the word about each new episode to your audience.


Here are some great Instagram post ideas for 2021 that you can put to use right now. You may use a mix of these strategies to increase the number of followers you have on Instagram and the amount of interaction you get. Choose your favorites and test them out on your target audience to discover which ones are most effective. Wishing you the best of luck!

Read also: How Businesses Can Use BPM Solutions

You May Also Like

Follow TechFeral on

linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram