Why you need to use Video Email in your Marketing

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There is no medium of communication more engaging than video, which is why you should use it to further your brand. Boosting your online presence and brand awareness requires you to have an excellent content marketing strategy in place, of which HubSpot video marketing is an integral part. 

Including video in your marketing strategy can do wonders. The same is true for email marketing. In this article, you will find out why you need to use video emails. 

Why do you need video emails?

Video emails, as you can guess, are different from other forms of email communication. Here are a few reasons why you ought to include videos in your emails: 

Helps you save time

You can save yourself and the receiver a lot of time. Videos work very well to effectively simplify complex subjects and ideas, saving you the trouble of writing lengthy emails to do the same.

Easy to get across

As you may have guessed, videos gain traction. They gain the attention of viewers, which is not always the case with blog posts and infographics. Videos are the most interesting and engaging form of content so far, which means sending a video mail boosts your chances of making an impact on your audience. 

They are Search Engine Optimization (SEO) friendly

Ranking high on the Google Search Engine Results Page (SERP) is vital if you want to drive loads of traffic to your site and increase your online presence. Using video email marketing improves your Google search ranking. Video emails are also more likely to be shared on social media. 

Effective marketing tool

Given the viral quality of videos, you can expect your content to spread like wildfire if it gains traction. People are more likely to buy your product if they like what they see after watching your video. 

Helps you build trust

While even the most compelling written posts and infographics can do well to get your audience to trust you, nothing does it as well as a video. Videos humanize your brand, giving your audience a feel of you and your brand. Building rapport and providing useful content via video is an effective way to build trust. 

Tips you can use for Video email marketing

Now that you know the value of using video email, here are a few tips you can use to optimize your video email marketing strategy: 

Send a video as bonus content for your email list subscribers

You can attach a video to your email as a bonus for your email list subscribers. Going the extra mile to thank them for joining your mailing list can do you wonders. Aside from this, you can add videos to your weekly newsletters and keep your subscribers up-to-date on your content on all social media platforms. Keep them in the loop and eager for more by adding a video to each mail. 

Shoot excellent videos

The quality of your content and production needs to be high. Consider investing in A-grade equipment, including an excellent DSLR camera, external mic recorder, video editor, etc. to get the video quality you want. You could also use a phone that has an excellent camera. 

Shoot short videos

While large videos are great for YouTube, they will not work well for emails. Keep your videos short to grab your viewer's attention and keep it.  Keep them short and sweet and get to the crux of the message without wasting time. 

Add a Call-to-Action (CTA)

Adding a CTA is critical in video email marketing. The point of a CTA is to get your viewers to take action and share your video with their friends and followers. Make sure you add a clear, actionable CTA to your content. You can include a CTA at the beginning or at the end of the video. 

  • A CTA compels your audience to act immediately. 
  • You can place a contact form or social buttons at the end of the video.
  • Make sure you follow up with your audience.
  • List your audience's contact details.
  • Use a sense of urgency like 'limited seating' to get your audience to take action.

Include testimonials and interviews

Customer testimonials generate social proof. They show that your products and services actually work. Your potential customers are far more likely to pick up your products once they find other customers who have good things to say about your brand. Besides testimonials, consider including some interviews to create hype around your products and services. 

Avoid autoplay

Most viewers do not like it when a video plays automatically. Avoid using the autoplay option and give your viewers their space. 

Ways to use video emails

There are tons of ways to use video emails to your advantage. Here are a couple of those: 

Use video emails to announce events

If you plan on hosting an event, announce it. Be sure to take videos of each event and send them as unseen footage to your subscribers. You can also use the footage of previous events to create hype and promote the upcoming event. Creating hype and adding a CTA can help you get your subscribers to check out your event. 

Use video emails to launch your products

While you can use social media, blog posts, etc. to promote your product launch, sending video emails to your mailing list subscribers can help you get their attention. 

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